2023 Expert Outlook on Media and Entertainment
15 Dec 2022
2023 Expert Outlook on Media and Entertainment

How have digital worlds shaped expectations of real-life interactions? What’s next for the much-hyped metaverse? Will virtual reality gear become more accessible? In this part of the 2023 Expert Outlook, we speak to three experts about the evolution of media and entertainment.

Many Ameri

Many Ameri is the co-founder of Yadastar, an independent consultancy with more than 20 years of experience in building creative communities around the globe. His partner, Torsten Schmidt, and Many are best known for developing the Red Bull Music Academy. Since launching it in 1998, they have grown the Academy into a worldwide culture programme with workshops, festivals, creative hubs, and events in 60 countries. Many is a member of such prestigious organizations as BMW Foundation Responsible Leaders, NEXUS - Next Generation Philanthropy, and Leaders For Climate Action, and is committed to building an institution and global community for those who have the potential to shape the future of their fields.

Paolo Ruffino

Paolo Ruffino is a lecturer in communication and media at the University of Liverpool, where he teaches and researches on video games, interactive media, and digital cultures. His research is concerned with the ways in which power and control are negotiated and challenged through digital games by players, producers, and theorists. He's also the author of Future Gaming: Creative Interventions in Video Game Culture, and the editor of Independent Videogames: Cultures, Networks, Technics and Politics, and is one of four founding members of the artist group IOCOSE.

Alex Fenton

Alex Fenton is the head of the Centre for Professional and Economic Development at the University of Chester Business School and an award-winning digital consultant and developer. With a PhD in digital marketing and two decades of experience, he now researches digital transformation, online communities, netnography, and sports. Alex founded and runs a series of successful events at MediaCityuk and released his first book, Strategic Digital Transformation, in 2020.

Makua Adimora

Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of Vogue, Dazed, The Washington Post, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.