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LocationManchester, United Kingdom
Macro ExpertAlex Fenton

Digital transformation and social media digital marketing in sport and culture

Alex Fenton is the head of the Centre for Professional and Economic Development at the University of Chester Business School and an award-winning digital consultant and developer. With a PhD in digital marketing and two decades of experience, he now researches digital transformation, online communities, netnography, and sports. Alex founded and runs a series of successful events at MediaCityuk and released his first book, Strategic Digital Transformation, in 2020.
Recent workResearch and publications
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Report on
2023 Expert Outlook on Media and Entertainment
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Case study on
Spatial: collaborative spaces for metaverse communities
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