The pandemic has complicated life goals for many, especially young people looking to get on the property ladder. At a time when many have had to put off or forgo aspirations and financial goals, parents with the means to do so are stepping up and helping their children financially.

Between 2019 and 2028, nearly 45 million Americans could potentially become first-time home-owners, but mortgage applications are still stuck in the past. A new wave of digital lenders is looking to disrupt the sector, with Better.com letting users get quotes and approval in minutes, not months.

Casa Blanca is an app aiming to bring the real estate market into the 21st century. Boasting more in common with Tinder than a traditional brokerage firm, it provides users with personalized feeds of potential homes and digital bookings, making a usually stressful process far more palatable.

Berlin-based start-up Justhome is helping young generations access the housing market with pre-approved mortgage options and a simplified buying process. The digitisation of conventionally archaic financial services is helping to meet the efficiency-related expectations of younger cohorts.