Why are people seeking out less combative conversations? How have eco behaviours become part of consumers’ everyday lives? What’s driving people to get vocal about the issues that matter to them? How can brands display genuine empathy and support during a cost of living crisis?

Discover Forgiveness, an initiative of the Templeton World Charity Foundation, is an interactive tool that provides access to research on forgiveness to the public. Amid global crises and widespread polarization, how can brands address societal rifts and support those struggling with mental health?

While summer 2021 saw the relaxation of COVID-19 regulations in the UK, people have been encouraged to take personal responsibility for limiting the spread of the virus. So, how are Britons balancing their newfound freedom with the shared goal of overcoming the crisis and protecting others?

With increasing societal challenges, people are demanding decisive social action from brands now, more than ever – but this could come at a cost. Canvas8 spoke to Dr. Sourjo Mukherjee, a marketing professor at Audencia Business School, to find out how brands can court controversy without contention.