Is small footprint living the antidote to inflation?
REPORT
14 Jul 2022
Is small footprint living the antidote to inflation?

With mass urbanisation and inflation – worsened by the invasion of Ukraine – putting upward pressure on living costs and rent, innovation can make small footprint city living more affordable and attractive. What can disruptor brands do to move with these forward-thinking notions?

Colin Chee

Filmmaker Colin Chee is the founder and artistic director of Never Too Small, an Australia-based video platform that offers a glimpse inside small and sustainable homes as a source of inspiration with currently 2.3 million subscribers Youtube.

Catia Squarcia

Catia Squarcia is programme manager of the London-based an innovative environmental education charity EcoACTIVE, and delivers projects and workshops on sustainability in schools and businesses.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.