Shell has announced record profits amid growing pressure on the UK government to introduce a windfall tax on oil and gas companies benefitting from the surging cost of energy. As people grapple with soaring inflation, they're seeking practical crisis support from brands and authorities.

Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.

As the cost of toiletries rises in line with inflation, the use of hygiene banks is growing in the UK, providing a lifeline for households struggling to afford personal care basics. Superdrug has responded to this mounting problem with a promise to freeze the prices of over 130 own-brand products.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?