The label on a can or bottle of beer can be a powerful marketing tool for craft breweries. While styles vary from abstract shapes to retro flair, many brands and enthusiasts have come to cherish animation-inspired designs. But why exactly are British drinkers drawn to this aesthetic?

COVID-19 saw many small businesses across the US fear for their survival, but Texan beer fans have stepped up to support their local craft breweries. How have producers adapted to the challenges posed by the crisis? And what did the pandemic reveal about the value of community in the sector?

As Britons get more adventurous in their eating and snacking habits, Made for Drink is tapping into this by upping the ante on traditional bar snacks with its tasty takes on pub classics. Sating appetites with chorizo, duck, and salami options, Made for Drink is catering to evolving taste buds.

Though the craft beer boom has changed people’s drinking habits, North Yorkshire brewery Black Sheep is hoping to shift the perceptions of its cask ales. Its ‘Drink Cask Beer’ campaign spotlights its ales as the ‘original craft beer’, using local storytelling and education to court Gen Y drinkers.