Why do people trust in podcasts?
1 Jun 2022
Why do people trust in podcasts?

Podcasts are changing the media landscape by providing an open space for creators and audiences to meet on equal terms. As podcasts garner increased trust and loyalty from listeners compared with other types of media, could they be a future space where brands can talk directly to customers?

Max Milner

Max Milner is a content development manager at ACAST, the UK’s leading podcast distributor.

Jesse Lawson

Jesse Lawson is a freelance LGBTQ+ focused podcast producer.

Tom Rasmussen

Tom Rasmussen is a writer based in London. Their recent book, First Comes Love, is a personal and analytical look at the history, present, and future of marriage and other formations of relationships.