With its acquisition of Gimlet Media and Anchor, Spotify is setting its sights on becoming the go-to destination for podcasts. It’s a sign of the medium’s growing influence as brands seek ways to tap engaged and young audiences who want immersive narratives that can hold their attention.
With America now starkly divided, many are struggling to comprehend the views they missed in the run-up to the 2016 election. Podcast S-Town, which has gained over 1.8 million subscribers, is the timely tale of a New York-based journalist seeking to understand an eccentric from Shit Town, Alabama.
Podcasts have never been more popular in the US – 44% of people nationwide have tuned into one – with some shows like Desus & Mero now making the transition from audio to audio/visual. But are listeners ready to become viewers? And why are brands eager to engage with podcast fans?
Luminary is aiming to turn its subscription-based platform into the Netflix of the podcast world. With a whopping $100 million in venture funding, it’s hedging its bets on exclusive, ad-free content and the promise of greater creative freedom for podcasters.
British brides-to-be are turning to podcasts to support them through the stressful feat of planning their big day. Podcasts offer a rich and empathetic form of storytelling that allow people to gain validation and comfort from the shared stories and experiences of other brides.