How is darts creating a space for belonging in sports?
25 May 2022
How is darts creating a space for belonging in sports?

Darts sports fans are ushering in a new era of fandom, a sense of togetherness built on community and accessibility within this social-first sport. As the one-niche sport gains mainstream appeal, what can the sports and entertainment sector learn from darts and its inclusive, imperfect charm?

Jared Tanna

Jared Tanna is an associate insight director at Canvas8. He leads Canvas8's cultural insight work for Google and has worked closely with government agencies such as the Irish Food Board and UK Sport. He has a background in qual research, specialising in creative development and brand strategy. When he’s not badgering people for their opinions, you can find him reading, analysing, and (sometimes) writing screenplays.

Hannibal Morris

Hannibal Morris is a leader working at the intersection of sport and culture and has spent his multidisciplinary career understanding, infiltrating and interfering with the athlete experience to achieve maximum human potential. How is it done? Can it be designed? What does it look like now and in the future?

Having held creative and strategic roles with agencies and brands such as the 2009 Nike Football Academy, Hannibal currently works within the British sporting system, supporting specialist teams to define the future of sport and athlete development, currently managing a portfolio of 50+ sports as the Head of England Talent Development Pathways.

J’Nae Phillips

J'Nae Phillips is an Insights Editor at Canvas8. After an early career working in fashion and media, her passion for culture and journalism grew and she made the transition to writing and editing full-time. She specialises in fashion, trends, cultural shifts and all of the good stuff that gets people talking.