As people look to shift their relationships with drinking post-pandemic, some are choosing to ditch booze for specific occasions. After tracking this behaviour in our Eating and Drinking Sector Snapshot, Canvas8 spoke to nine Britons to learn what's tempting about no- and low-alcoholic beverages.
Avinash Akhal is a behavioural analyst at Canvas8. He holds a Masters degree in Economics from the University of Manchester and formerly worked as a researcher at the Education Policy Institute. Outside of work, he is either crafting his boxing skills, listening to a podcast or losing money on the stock market.
What do people want from low- and no-ABV drink choices? Why are people getting curious about discovering untold food histories? How are meal times changing to meet new priorities in our busy lives? What’s driving the desire for humour in how we think about food and drink?
The label on a can or bottle of beer can be a powerful marketing tool for craft breweries. While styles vary from abstract shapes to retro flair, many brands and enthusiasts have come to cherish animation-inspired designs. But why exactly are British drinkers drawn to this aesthetic?
Dan Murphy, a leading alcoholic retailer in Australia, is opening its first-ever bar that will only sell drinks containing 0.5% alcohol or less. With Gen Zers continuing to minimise their alcohol intake, alcohol-free options are no longer the alternative but their main drink of choice.
Cutting down on alcohol has been on the up for a while, but what about drinkers watching their weight? As pressure mounts on the beverage industry to rein in its appetite for sugary drinks, brands are launching low-cal tipples to help align with drinkers’ health-consciousness.