Americans are largely optimistic about digital health services, but there are concerns about what data collection might mean for insurance. After tracking these behaviors in our Health and Fitness Sector Snapshot, Canvas8 spoke to seven Americans about how healthtech can add value to their lives.
Nick is a Behavioural Analyst at Canvas8. With a degree in Human Geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work he can be found meandering between cafes on his bike, testing his culinary skills and intermittently pottering around a rugby pitch.
How are people taking a more holistic approach to their health? Why are people seeking trusted companions to guide them through health journeys? What is the interplay between digital and in-person healthcare services? And why are people seeking fitness within community settings?
Starved of human touch, face-to-face medical care, and enough social interaction to maintain mental health wellness, the pandemic has highlighted real issues in the healthcare system. Now focused on a solution, the ability to channel the human experience via tech innovation may well be the answer.
The pandemic forced Britons to become increasingly reliant on their digital devices, but how exactly have lockdowns affected their relationship with technology? Canvas8 spoke to eight people from across the UK to understand how they now use tech and their attitudes towards the upgrade cycle.
Young Americans are collecting medical debt and they’re skipping rent and mortgage payments to pay it back. With Gen Yers and Zers much more likely to be working in the gig economy than other generations, they’ll need more support from employers to be able to cover healthcare-related costs.