The pandemic forced Britons to become increasingly reliant on their digital devices, but how exactly have lockdowns affected their relationship with technology? Canvas8 spoke to eight people from across the UK to understand how they now use tech and their attitudes towards the upgrade cycle.
Precious Osoba is a junior behavioural analyst at Canvas8. Fascinated by the hows and whys of people and culture, she has a background in social sciences and a degree in marketing. You can often find her in aesthetically pleasing restaurants writing articles for her Medium profile.
The arrival of GDPR in 2018 should have helped Britons feel more sure of their digital privacy, but the complexity of the law, coupled with the shocks of Brexit and COVID-19, means that many remain confused about how their online info is managed. How can brands help put people’s minds at ease?
As the world emerges from the grip of COVID-19 and people begin to navigate the climate of post-pandemic uncertainty, how can brands create confidence-inspiring offerings that appeal to a wide-ranging audience while also taking into account people’s diverse aspirations for the future?
From tracking and tracing to logging temperatures, the COVID-19 outbreak has made data-sharing a part of daily life for many. But how do people feel about relinquishing this privacy? Canvas8 spoke to eight Britons to find out their views on sharing health data during the pandemic.
The global coronavirus pandemic and ensuing lockdown has created a multitude of technological solutions that could impinge on rights to privacy in the long-term. How are Britons dealing with this new level of surveillance and what does this shift in behaviour mean for the future?