People are giving new meaning to their clothes and finding joy in how they dress. Termed ‘dopamine dressing’, the movement reflects a recalibration of our relationship with the physical world and signposts the growing intersection between how people link mental and physical health.
Carolyn Mair is a behavioural psychologist, author of The Psychology of Fashion, and the founder of Carolyn Consulting Limited. She created the world's first master's degree programmes to apply psychology in the context of fashion, giving rise to "fashion psychology". She consults on enhancing human behaviour in relation to staff, customers, and stakeholders by enabling strategic thinking, predicting consumer behaviour, and facilitating behaviour change in a range of systems and processes. Carolyn has a PhD in Cognitive Neuroscience, an MSc in Research Methods, and a BSc in Applied Psychology and Computing.
Michael R. Solomon is a thought leader in marketing and advertising. He’s a regular contributor to Forbes.com, where he writes about retailing, consumer behaviour, and branding, and has spoken to Fortune 500 companies, top advertising agencies, and branches of government across five continents.
Jordan Anderson is editor-at-large at NSS Magazine and online editor at Twin Magazine. As a fashion journalist and creative director, his work explores political themes in and outside the fashion industry including race, gender, identity, and brand and cultural ethics.
While sourdough starters and ‘quarantinis’ have been among the biggest food and drink crazes of the COVID-19 pandemic, jelly has witnessed a quiet renaissance. How have social media platforms and a desire for nostalgic escapism helped add cultural cachet to this once-reviled foodstuff?
Taking a page out of Snuggy’s book, the Oodie – a soft, hooded, wearable blanket – has proved to be a pandemic success, keeping people cosy at a time when physical touch is limited. As comfort continues to be a priority, people are embracing clothes that offer a tactile element.
With countries laying out plans to gradually end pandemic restrictions, party-goers around the world are eagerly anticipating a return to the club and festival scene. But what are event organisers doing to ensure that attendees remain safe? And could virtual events remain a long-term fixture?
The easing of lockdown measures is leaving people in a bind. Though many remain wary of contracting COVID-19, there’s a common desire for physical interaction after months of social isolation. So, how can shops, restaurants, and leisure spaces create experiences that keep us safe and connected?