How is 'dopamine dressing' impacting wellbeing?
14 Feb 2022
How is 'dopamine dressing' impacting wellbeing?

People are giving new meaning to their clothes and finding joy in how they dress. Termed ‘dopamine dressing’, the movement reflects a recalibration of our relationship with the physical world and signposts the growing intersection between how people link mental and physical health.

Carolyn Mair

Carolyn Mair is a behavioural psychologist, author of The Psychology of Fashion, and the founder of Carolyn Consulting Limited. She created the world's first master's degree programmes to apply psychology in the context of fashion, giving rise to "fashion psychology". She consults on enhancing human behaviour in relation to staff, customers, and stakeholders by enabling strategic thinking, predicting consumer behaviour, and facilitating behaviour change in a range of systems and processes. Carolyn has a PhD in Cognitive Neuroscience, an MSc in Research Methods, and a BSc in Applied Psychology and Computing.

Michael Solomon

Michael R. Solomon is a thought leader in marketing and advertising. He’s a regular contributor to, where he writes about retailing, consumer behaviour, and branding, and has spoken to Fortune 500 companies, top advertising agencies, and branches of government across five continents.

Jordan Anderson

Jordan Anderson is editor-at-large at NSS Magazine and online editor at Twin Magazine. As a fashion journalist and creative director, his work explores political themes in and outside the fashion industry including race, gender, identity, and brand and cultural ethics.