Human behaviour
Cognitive science
Behaviour change
Psychology of fashion
Fashion and Style
United Kingdom
United States
South Africa
LocationLondon, United Kingdom
Local time
Sector ExpertCarolyn Mair

Fashion-focused behavioural psychologist, author, and consultant

Carolyn Mair is a behavioural psychologist, author of The Psychology of Fashion, and the founder of Carolyn Consulting Limited. She created the world's first master's degree programmes to apply psychology in the context of fashion, giving rise to "fashion psychology". She consults on enhancing human behaviour in relation to staff, customers, and stakeholders by enabling strategic thinking, predicting consumer behaviour, and facilitating behaviour change in a range of systems and processes. Carolyn has a PhD in Cognitive Neuroscience, an MSc in Research Methods, and a BSc in Applied Psychology and Computing.
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