While sourdough starters and ‘quarantinis’ have been among the biggest food and drink crazes of the COVID-19 pandemic, jelly has witnessed a quiet renaissance. How have social media platforms and a desire for nostalgic escapism helped add cultural cachet to this once-reviled foodstuff?
Sam Bompas is one half of the experimental design house Bompas & Parr, globally recognised as the leading experts in multi-sensory experience design. He has worked for 13 years on jelly innovation and events, most notably with star chefs Heston Blumenthall and Yotam Ottolenghi. In winter 2020, Bompas & Parr launched the world’s first super-premiumised jelly product, Benham & Froud.
Dr.Freddie Mason received his doctorate from the Royal College of Art in 2019, where he researched the history and futures of viscosity and viscous materiality. The fruits of this work formed a book, The Viscous: Slime, Stickiness, Fondling, Mixtures (New York: Punctum Books 2020). He regularly gives talks, teaches, writes and makes films on matters related and unrelated to his material specialisms. He is currently working on a new book about the history of texture in food and art.
As shoppers call for sustainability, brands are pivoting to offer authentically eco-conscious designs. Putting local labour and British industry at the heart of its approach, Community Clothing is pushing the connection between commercial interests and environmental style.
Will homes remain the main destination for food and drink experiences? How can diets help maintain mental health? And who will people turn to for their groceries? In this part of the 2021 Expert Outlook, we speak to three experts about how the events of 2020 are shaping eating and drinking habits.
As anxieties around COVID-19 have segued into a deeper and more consistent malaise, a longing for simpler times has caused some people to reshape everyday behaviours around comforting goods and long-established rituals. How is this sense of nostalgia impacting beauty and wellness habits?