Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.
Kerry Brown is a professor of Chinese Studies and Director of the Lau China Institute at King’s College London. He is an associate of the Asia Pacific Programme at Chatham House, London, an adjunct of the Australia New Zealand School of Government in Melbourne, and the co-editor of the Journal of Current Chinese Affairs, run from the German Institute for Global Affairs in Hamburg.
Yupina Ng is a freelance journalist and writer based in London. Originally from Hong Kong, she has written for the New Statesman, Al Jazeera, Business of Fashion, and the South China Morning Post.
With the pandemic forcing people to spend closer to home and heightened geopolitical tensions shining a spotlight on national identity, it’s no surprise that local brands are thriving in China. But how exactly are companies playing up their heritage? And what does ‘made in China’ now imply?
A growing number of well-educated Chinese professionals are abandoning metropolises like Beijing and Hong Kong for quieter lives in more peripheral areas of the country. From long working hours to stressful expectations, young HNWIs people are redefining the way they want to live.
Live-streamed shopping has experienced huge success in China among young consumers, prompting brands around the world to pay attention. But why exactly is this mode of browsing and buying so appealing? And how can businesses use this medium for more than just marketing products?
Gaming has emerged as an unlikely hobby among Older Adults in China. This uptick illustrates how older generations are gravitating toward online spaces for intimacy and leisure. And they’ve found comfort in their online interactions by gaming as a way to stay connected in a time of separation.