12 May 2021
Why are Gen Zers embracing live-streamed commerce?

Live-streamed shopping has experienced huge success in China among young consumers, prompting brands around the world to pay attention. But why exactly is this mode of browsing and buying so appealing? And how can businesses use this medium for more than just marketing products?

Disha Daswaney is a global fashion and luxury expert, freelance trend forecaster, and lecturer. After having worked in publishing and trends in Europe and Asia for 11 years, she launched creative agency Konkrete to help develop business strategies.

Jesse Caesar is an insights specialist and moderator who brings the customer into focus for companies across an array of sectors. At Jesse Caesar Consulting, he develops bespoke research and brand-building solutions for global leaders, startups, creative agencies, and other research firms.

Andrea Richeson is a New York-based consumer anthropologist who specialises in global youth culture trends. Her areas of focus include gaming and popular media, fashion, social media, P2P marketplaces, and fan communities. She is the founder of Youth Tribes.

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.