How are brands rethinking travel experiences for 2022? Why are train journeys on the rise? What are local communities doing to combat over-tourism? In this part of the 2022 Expert Outlook, we speak to three experts about how people will choose to spend their leisure time post-pandemic.
Anna Sulan Masing is an academic and a food, drink, and culture writer. Her PhD explored identity and storytelling. She co-founded Sourced, a public research project that explores people's relationships with food and drink. In 2021 she launched the global magazine Cheese along with three other food and media professionals. Anna Sulan is one half of the podcast and event series Voices At The Table.
Ian Moss is a technology consultant, start-up mentor, and founder of 196destinations.com – the community for making it a little easier to travel by train.
Dr. Jonathon Day is an associate professor at J.W.Marriott Jr. School of Hospitality and Tourism Management. He has over 20 years of experience in destination management, sustainable tourism, and destination marketing.
Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired, and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.
Regenerative farming is on a lot of eco-conscious lips, with brands big and small pledging to replenish the earth they use. With soil health depleting around the world, how can farmers, brands, and individuals work together to address the needs of both the planet and its inhabitants?
COVID-19 is causing the travel industry to change almost constantly, with shifting domestic and international restrictions coinciding with localized outbreaks and new variants. In this light, how can businesses reassure skittish consumers and help them plan with peace of mind?
The COVID-19 crisis has not dampened affluent Americans’ desire to travel, but it has affected the kinds of experiences they’re craving. How are brands satisfying HNWIs’ hunger for exclusive and extraordinary trips while also responding to growing expectations for sustainability and privacy?
As a result of the pandemic, the travel industry is introducing new ways for people to travel and feel safe. Airbnb implemented 100 changes in May 2021 to adapt its platform to fit customers who are tethered by work but still want to travel to new places and stay for longer once there.