26 Jul 2021
How the wellness movement is shaping travel choices

In the wake of the COVID-19 pandemic, wellness is taking a central role in people’s travel and leisure decisions, with affluent Gen Yers, in particular, organising trips that put physical and mental health front-and-centre. So, how can tourism brands and hotels best accommodate these tourists?

Anne Dimon is the president and CEO of the Wellness Tourism Association, which is a global network of travel brands in the wellness tourism industry. She has over 35 years of hospitality- and tourism-related experience, and is also the owner and editor of the online resource

Stella Photi is the founder and managing director of award-winning specialist travel company Wellbeing Escapes. She has lent her expertise to many different media publications and speaks regularly at events about living a happy and healthy lifestyle.

Paul Joseph is the co-founder of UK-based wellness tourism agency Health and Fitness Travel. He regularly contributes to the travel pages of various high-profile newspapers and magazines, where he offers his expert advice on wellness holidays.

Delle Chan is a London-based writer and editor who covers everything from food and travel to science and sustainability. She has contributed to various publications including The Guardian, CNN Travel, the South China Morning Post, and WIRED UK.