Fast fashion is destroying the planet. W’Air has released an eco-friendly way to clean clothes and keep them looking new for longer – helping people avoid buying new. Many people just aren’t aware of the impact the fashion industry has on the planet and W’Air is looking to change that.

Swedish brand FORGO has released a powder-to-liquid soap aimed at reducing plastic pollution as well as encouraging a cultural change away from throwaway culture. As people seek innovative solutions to plastic waste from brands, they're looking for easy routes to adopt these new behaviours.

As Britons increasingly look to limit their consumption of single-use plastic, they’re turning to plastic-free ways to stock their bathroom shelves, which means the once-maligned bar soap is making an unlikely comeback. With eco values on the brain, what does today’s solid soap shopper want?

A growing number of beauty fans want the products they use to match their eco values. Lifelong is looking to meet this demand with ‘just add water’ beauty products. As well as promising more sustainability, it’s also tapping into people’s desire to get involved in product creation.