How are UK minimalists wearing their values?
REPORT
10 Sep 2021
How are UK minimalists wearing their values?

As people re-evaluated the world around them during the pandemic, their values relating to fashion changed in turn. Canvas8 spoke to eight Britons to understand the connection between fashion and identity and to explore the role that digital plays in pairing values with style.

Sophie Robinson

Sophie Robinson is a behavioural analyst for Canvas8. With a background in anthropology, she’s experienced in understanding the cultural mechanisms that shape the world. When not working, she’s making documentaries for her MA programme or wild swimming.