Just as the fashion industry is adapting to shifting definitions of femininity and self-expression, lingerie is undergoing its own revamp. How are new D2C underwear brands changing narratives around body positivity and womanhood? And how are comfort, functionality, and style blending together?
Jennifer Eleto is a freelance celebrity and talent stylist in the UK. She is also the senior fashion and culture editor at Pause Her magazine.
Vincent Desmond is a writer, consultant, and editor living in Nigeria. He covers fashion, music, culture, identity, and art, and has reported for PAPER Magazine, Mail & Guardian,NYLON, i-D, Vice, Dazed, AnOther Magazine, OkayAfrica, The Guardian, and several more. He won the TIERS Nigeria Young Trailblazer Award in 2019 for his work.
Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.
Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows.
Plus-size womenswear surged into the fashion mainstream following calls for more diversity on catwalks and in ads. Plus-size menswear, by contrast, remains an afterthought for most brands. But why might this be changing? And what role can the industry play in promoting male body positivity?
The COVID-19 pandemic has had an uneven impact on Britons’ livelihoods, with women in the North of England among the hardest hit. As brands plot their paths out of the crisis, how can they acknowledge the challenges these women have faced and help them build a more equitable future?
First impressions are key, meaning that a name, often the first thing that people learn about a brand, plays a vital role in those impressions. A study has found that feminine brand names are perceived as more likable, especially when it comes to hedonic products like chocolate.
Rather than dreading the monthly bleed, a growing number of women are learning to work with their menstrual cycles, transforming their lives in the process. How could increased knowledge about the infradian rhythm and better health tech give women greater power over their bodies?