How new outlooks are reshaping women's lingerie
REPORT
18 Aug 2021
How new outlooks are reshaping women's lingerie

Just as the fashion industry is adapting to shifting definitions of femininity and self-expression, lingerie is undergoing its own revamp. How are new D2C underwear brands changing narratives around body positivity and womanhood? And how are comfort, functionality, and style blending together?

Jennifer Eleto

Jennifer Eleto is a freelance celebrity and talent stylist in the UK. She is also the senior fashion and culture editor at Pause Her magazine.

Vincent Desmond

Vincent Desmond is a writer, consultant, and editor living in Nigeria. He covers fashion, music, culture, identity, and art, and has reported for PAPER Magazine, Mail & Guardian,NYLON, i-D, Vice, Dazed, AnOther Magazine, OkayAfrica, The Guardian, and several more. He won the TIERS Nigeria Young Trailblazer Award in 2019 for his work.

Hannah Elderfield

Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.

Tami Makinde

Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows.