Skateboarding has long embraced the individual, but it's also been a relatively male-dominated subculture. Vans’ latest Love Letters to Skateboarding season highlights LGBTQ+ skate icons and communities, opening up the conversation and championing the voices of those heard less often.

Rather than using traditional methods of marketing to promote its skatewear, Adidas has launched 'Das Days', a series of immersive events to connect with its target market. As subcultures brace themselves against commodification, Adidas is creating a community – rather than selling to it.

Tired of not seeing themselves depicted in the skate scene, The Skate Witches zine works to promote community and champion women, trans, and non-binary people within skateboarding. As people seek better representation in the mainstream, they’re taking advocacy into their own hands.

While the average skateboarder may be a 14-year-old male, a new breed of ‘rad dads’ has emerged in the US and UK. These men in their 30s, 40s and 50s represented 9% of the American skateboarding population in 2009, but what’s fuelling their interest in this extreme sport?