As China takes a shine to streetwear, domestic designers are popping up to compete with global brands. Given the streetwear scene’s fetishisation of niche purchases and limited supply, small-scale local brands have the upper hand over their international competitors.

Considered the most disruptive force to come into collision with the clothing industry this century, streetwear – and hype culture – has transformed fashion. With established brands now vying for a piece of the streetwear community, how has this sub-culture influenced modern fashion?

The global witch population is climbing and beauty brands are jumping on the bandwagon, working the occult aesthetic into their products. But as bad blood brews among witches who feel their beliefs are being commodified, it’s exposing the potential pitfalls of brands treading into subcultural territory.

Amid expectations to strive at work, settle down, and be successful, many young people in China are feeling under pressure; 62% think that their lives are too stressful. How is the Buddhist Youth subculture reacting to societal demands? And how can brands tap into this so-called 'Zen-generation'?