There may be fewer of them on the roads than in decades past, but milk floats remain as valued as ever by their loyal customers. How are these doorstep delivery pioneers keeping up with a new generation of on-demand grocery services? And why might Brexit and COVID-19 give them a boost?
Lynne Walls has been working as a milkwoman delivering milk in Leeds for over 21 years. She runs G&L Milk Deliveries, a local milk delivery service.
Dr. Paul Cowie is a research fellow with the National Innovation Centre for Rural Enterprise at Newcastle University. He is also the principal investigator on the DEFRA-funded Rural England: Local Perspectives on Community and Economy project, which investigates the impact of COVID-19 on rural communities.
Sophie McKay is a writer and journalist. She writes about issues including tech, social and political issues and the arts. She’s written for publications including iD and Novara Media.
In a nostalgic twist on the traditional milkman model, ReRooted offers home-delivered milk in glass bottles with a difference: they’re all plant-based and fully organic. The brand is offering a sustainable product and eco ethos, and tapping into the booming subscription market.
Oatly has launched a campaign showing how teens can sway their dads towards embracing oat milk. Released off the back of research showing that older men aren’t interested in environmental issues, the ads aim to empower teens to educate them and change their minds.
Lockdowns catapulted grocery delivery services to success in many cities around the world, with apps like Getir, Weezy, and Gorillas offering to send goods to people’s doors in just ten minutes. But is lightning-fast delivery sustainable? And are there other ways to offer convenience without speed?
In times of uncertainty, people often make purchases that reaffirm their identity – yet many ‘global citizens’ championed local firms during the pandemic. Canvas8 spoke to Sharon Ng of Nanyang Technological University to understand the impact of global-local identities on shopping habits.