As well as disrupting their shopping habits and working arrangements, COVID-19 caused the upheaval of regular sleeping schedules for many Americans. With pandemic-related stress set to continue into 2021, how can brands help combat insomnia and guide people into dreamland?
Dr. Neil Stanley has been studying sleep for 38 years and is now the director of sleep science at Sleep Station. He is also the author of the book How to Sleep Well.
Dr. Stephane Pigeon is a research engineer, sound designer, and consultant who devotes most of his time to developing his myNoise website.
Lynda Cowell is a London-based writer, web editor, and former BBC television researcher. Having written for the likes of The Voice, Pride, The Guardian, Time Out and Marie Claire, much of her work has focused on race and gender, but not exclusively. In her free time, she likes to read, drink red wine, and watch the kind of television programmes other people sneer at.
To help those who have found themselves stressed and struggling to sleep amid the pandemic, Pepsi is launching Driftwell, a sleep-aid drink. As people seek to optimize their wellness in holistic ways, they're moving away from sugary drinks and toward more health-centric beverages.
From snoring to arguments over the AC, sharing a bed isn't always romantic. And as people place more value on sleep for their health and well-being, couples are questioning the necessity of the traditional marital bed, giving rise to an increase in ‘sleep divorces’.
Anxiety disorders affect nearly a fifth of Americans, with constant connectedness, loneliness, and divisive politics exacerbating their feelings of distress and potentially leading to sleep problems. How is the Gravity Blanket helping people rest easier without relying on prescription solutions?
COVID-19 has seen health systems worldwide struggle with an influx of patients, yet in the US, securing a bed is not the main concern for many of those who need treatment. With job lay-offs causing millions to lose their insurance, could the pandemic spark a shift in attitudes to healthcare?