Why the shroom boom is the new key to wellness
3 Jun 2021
Why the shroom boom is the new key to wellness

Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?

Alli Schaper

Alli Schaper an entrepreneur, community-builder, and enthusiast for all things wellness and mushrooms. She is currently the CEO and co-founder of The Multiverse, the world’s first-ever functional mushroom marketplace, and is also launching SuperMush, The Multiverse’s in-house CPG brand, later in 2021.

Olivia Kelava

Olivia Kelava is a registered holistic nutritionist, certified personal trainer, and health writer based in Vancouver. Her nutritional consulting business, LIV WELL, is founded on the belief that food is medicine, movement is essential to wellness, preventative healthcare is superior to reactive healthcare, and addressing root causes is the key to long-term health.

Tonya Papanikolov

Tonya Papanikolov is the founder and CEO of Rainbo. She’s a holistic nutritionist, educator, entrepreneur, and wellness leader. She has been on a healing journey since she was 16 years old, and has devoted her life’s work to helping people become healthier and more vibrant through functional nutrition, lifestyle, and mycotherapy.

Adrienne Matei

Adrienne Matei is a journalist for publications including the New York Times, Bon Appetit, Vanity Fair, The Globe, and The Guardian. She writes about the intersection of online and offline culture from Gen Zer Tik Tok trends to the digital afterlife.