Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?
After countless outdoor walks and new plant babies, many people have a strengthened sense of connection with nature. The pandemic has made them recognize its importance to their physical and mental wellbeing, and this desire for grounding has manifested in a mushroom boom.
In search of healing and wellness, more and more older Gen Yers are seeking out alternative natural stimulants. The boom of mushroom e-tailers nods to people’s growing desire to experiment with adaptogens and psychoactives as they become informed by modern methods.
Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?
How have people been exploring the world through their kitchens? What impact have lockdown measures had on boozing habits? Why have delivery services thrived even amid a surge in culinary creativity? And how are various dietary changes helping to boost health and immunity?