REPORT
Jun 28, 2021
Why the gig economy doesn’t work for Gens Z and Y

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?

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Scope

Across the US, people are crying out against the exploitative nature of the gig economy, exemplified by former Secretary of Labor Robert Reich tweeting about living wages and countless memes about lackluster earnings. Dubious quality of life, worsening economic prospects, and a lack of stability are generating skepticism among Gen Zers and Yers about not just the gig economy but also the broader model of neoliberal capitalism itself, according to Dr. Winifred Poster, professor of international affairs at Washington University of St. Louis. [1]