Tiring of Big Tech, Gen Zers are seeking out alternative platforms. Members of Gen Z Mafia are building the tech world they want to see from the ground up. Since its launch, users include college and high school students, founders, and young employees at tech companies and start-ups.
In 2020, the boundaries between IRL and virtual life became blurrier as people adapted their social lives to digital channels. In Myanmar, digital communication has transcended social media, with young protesters using memes and internet humour to communicate their cause to a global audience.
Centered around the experiences and opinions of Black users, Black Twitter is a subculture on the platform where Black voices are unfiltered. This collective explores Black identity and demonstrates the positive impact of community in times of crisis and racial injustice.
The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.
Tech companies were quick to react to BLM in 2020 with statements of solidarity and UX fixes. But a study shows that the majority of these statements continue to place responsibility for racial injustice on Black people – explaining why Black Americans continue to be skeptical of brand action.