International tourism virtually ground to a halt in 2020, leaving countless would-be jet-setters stuck at home. Yet at the same time, many people took the chance to re-evaluate how and why they travel. Could sustainability concerns reshape the ways that Britons plan their holidays post-pandemic?
Dr. Jonathon Day is an associate professor at J.W.Marriott Jr. School of Hospitality and Tourism Management. He has over 20 years of experience in destination management, sustainable tourism, and destination marketing.
Jeremy Smith is a sustainable tourism consultant and the co-founder of Tourism Declares a Climate Emergency, a coalition that supports businesses, organisations, and individuals in reducing their carbon emissions. He is also the co-founder of Travindy, a travel industry news site focused on issues relating to sustainable tourism.
Delle Chan is a London-based writer and editor who covers everything from food and travel to science and sustainability. She has contributed to various publications including The Guardian, CNN Travel, the South China Morning Post, and WIRED UK.
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The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?