In the wake of lockdown restrictions and Britons’ inability to physically explore long-dreamed-about holiday destinations, what impact has virtual reality had on the tourism sector and how will it continue to feature in people’s holiday planning and future travel experiences?
Professor Erik Champion is honorary research professor at the Centre for Digital Humanities Research at Australian National University. His research focuses on the use of virtual reality and augmented reality in travel, particularly in the heritage sector.
Dr. Mandy tom Dieck is project manager and researcher at Manchester Metropolitan University’s Creative AR & VR Hub. Having previously worked in hospitality, her academic research now focuses on digital tourism, particularly augmented reality.
John C. Graham is president of Travel World VR, a digital travel marketing company based in New Jersey, US. He has formerly worked in travel media and advertising.
Oscar Quine is a journalist who has written for leading media outlets, such as The Guardian, The Telegraph, and The Independent, on a range of issues including technology.
Global lockdowns have taken a toll on the fashion industry and it’s had to adapt fast to changing consumer demands and circumstances. Hermès is leveraging people’s frustrations, loneliness, and inability to indulge in new experiences by offering them a weekend trip around the world, virtually.
How has the pandemic changed what we do in cities? Will booking a holiday ever be stress-free? Has restaurant dining changed forever? In this part of the 2021 Expert Outlook, we speak to three experts about how people are socialising at a distance and finding fun in safe experiences.
The Royal Shakespeare Company has announced plans to stage a live performance using a virtual reality technology called Dream. Embracing VR could heighten experiences for the long-distance viewer as well as adding an experiential layer when people can eventually return to theatres.
Savvy when it comes to social media and sustainability, Gen Zers thrive on worldly experiences. Their work lives are a means to save for travel and they’re more spontaneous than previous generations. How can brands tap this adventure-hungry mindset as they grow up globetrotting?