Environmental concerns are increasingly influencing people’s purchasing habits across sectors, as evidenced by the growing demand for plant-based ‘meat’ and electric vehicles. But how might these eco-conscious consumers reshape the beer industry? And what can brewers do to be more sustainable?
Embracing the American craft beer drinker's evolving taste buds, brewery Clown Shoes Beer is catering to more experimental inclinations. Pandemic stay-at-home orders have Americans craving any sense of normalcy – quirky bevs combine indulgence with the ease of cracking open a beer.
As drinking at home becomes part of the new normal, people want a killer selection of brands direct to their doorstep. Drizly’s independent alcohol retailer marketplace delivers within an hour, encouraging Americans to try off-the-beaten-track brands, and even spend more on their choices.
COVID-19 saw many small businesses across the US fear for their survival, but Texan beer fans have stepped up to support their local craft breweries. How have producers adapted to the challenges posed by the crisis? And what did the pandemic reveal about the value of community in the sector?
Miller Lite has turned the classic beer can into a hybrid TV antenna that allows people to stream live sports directly into their living room. With fans streaming in higher numbers than ever, Miller Lite is piggybacking off the start of the new NFL season with a quirky, creative take on streaming.