Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?
Bryony Dash is a community manager at Young Foodies, which works with high-growth challenger brands that are serious about bringing their product to market. It helps brands either grow their team internally (recruiting through a vetted pool of FMCG candidates) or connect them to industry experts, such as consultants specialising in commercial strategy, sales, Amazon, marketing/PR, etc.
Mike Hughes is the head of research and insight at FMCG Gurus. He has over 14 years of experience analysing consumer trends and is especially interested in challenging industry perceptions around how consumers think and behave, and identifying new and evolving trends. FMCG Gurus provides insights into consumer attitudes and behaviours across the food, beverage, and supplement markets worldwide.
JD Furlong is the founder of Nooro, the UK’s first CBD-infused snack bar, which combines 25mg of CBD with nootropics, Maca, and L-Theanine for increased focus and calm.
Lisa Harris is a senior editor with over 10 years experience leading some of the UK's biggest food and recipe websites. She writes food and travel features for print and online publications including The Independent, Stylist, The Sunday Times, Time Out, Mr & Mrs Smith, Sainsbury's Magazine, Food and Travel, Fire & Knives, The Liberal, and Waitrose Kitchen.
Alexandra Hayes is a food and drink consultant who specialises in bespoke food trends and consumer insight. Her work supports the biggest food producers, retailers, and hospitality brands in the UK.
To cater to people’s dueling pandemic cravings – health-boosts and comfort foods - Babybel is adding a nutritional boost to its familiar red wax-covered cheese snacks. Babybel Plus+ Vitamins and Babybel Plus+ Probiotics could provide an immunity boost for people looking for seamless supplements
The pandemic has inflated opposite extremes of consumer attitudes towards snacking – in terms of health and excess – while exposing the need for a rethink towards product placement. What types of behaviors will dictate the new normal, and how should snack brands adapt?
When you consider the millions of people working from home, with a kitchen just steps away from their ‘office’, it’s no wonder that snacking went up in lockdown. In fact, more than half of people say snacking has been a ‘lifeline’ in 2020, offering bite-sized moments of comfort and joy.
As Britons get more adventurous in their eating and snacking habits, Made for Drink is tapping into this by upping the ante on traditional bar snacks with its tasty takes on pub classics. Sating appetites with chorizo, duck, and salami options, Made for Drink is catering to evolving taste buds.