Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?
To cater to people’s dueling pandemic cravings – health-boosts and comfort foods - Babybel is adding a nutritional boost to its familiar red wax-covered cheese snacks. Babybel Plus+ Vitamins and Babybel Plus+ Probiotics could provide an immunity boost for people looking for seamless supplements
The pandemic has inflated opposite extremes of consumer attitudes towards snacking – in terms of health and excess – while exposing the need for a rethink towards product placement. What types of behaviors will dictate the new normal, and how should snack brands adapt?
When you consider the millions of people working from home, with a kitchen just steps away from their ‘office’, it’s no wonder that snacking went up in lockdown. In fact, more than half of people say snacking has been a ‘lifeline’ in 2020, offering bite-sized moments of comfort and joy.
As Britons get more adventurous in their eating and snacking habits, Made for Drink is tapping into this by upping the ante on traditional bar snacks with its tasty takes on pub classics. Sating appetites with chorizo, duck, and salami options, Made for Drink is catering to evolving taste buds.