The Full English is a long-established part of British breakfast culture, and owing to the pandemic, it’s no longer being reserved for weekends. With the future of commutes in jeopardy, can cooked meals come to rival convenient and on-the-go options in people’s morning routines?
Breakfast may be the most important meal of the day, but Britons tend not to give it much thought, seeking out foods that cost little, take minimal time to prepare, and can be picked up on the go. How are brands responding to the rise of ‘deskfasting’ and the desire for quick and healthy options?
Sandwiches are a centrepiece of British working life. But with more people spending time away from the office, and a lack of confidence they’ll return in meaningful numbers any time soon, where does the lunch staple go from here?
Besides an August of dining out on the government subsidy, takeaways are a mainstay of pandemic life. These comforting treats aren’t just a break from the dishes, but a way to spend locally without leaving the sofa. So how are delivered meals transforming taste and brand affiliation in the UK?
Panic-buying at supermarkets has made it difficult for many people to get hold of the everyday goods they need. With traditional fulfilment channels stretched by COVID-19, Heinz is embracing a direct-to-consumer model to get its products into pantries with just a few clicks.