How do Britons make daily breakfast decisions?
24 Sep 2018
How do Britons make daily breakfast decisions?

Breakfast may be the most important meal of the day, but Britons tend not to give it much thought, seeking out foods that cost little, take minimal time to prepare, and can be picked up on the go. How are brands responding to the rise of ‘deskfasting’ and the desire for quick and healthy options?

Paul Gurnell

Paul Gurnell is the CEO at Savsé. Under his leadership, the cold-pressed smoothie brand is now worth in excess of £12 million and is sold in leading retailers across the UK, including Waitrose, Tesco, Boots, and WHSmith. He has extensive FMCG experience having held a number of senior category and sales roles for blue chip organisations including GlaxoSmithKline Consumer Healthcare, Amazon, Kantar Retail, and AlphaLSG.

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.