Sandwiches are a centrepiece of British working life. But with more people spending time away from the office, and a lack of confidence they’ll return in meaningful numbers any time soon, where does the lunch staple go from here?
Besides an August of dining out on the government subsidy, takeaways are a mainstay of pandemic life. These comforting treats aren’t just a break from the dishes, but a way to spend locally without leaving the sofa. So how are delivered meals transforming taste and brand affiliation in the UK?
COVID-19 has fostered an environment that has not only raised the desire to drink, but the desire to do so creatively. As lockdown measures cause Britons’ booze behaviours to shift, how can spirits brands reach them at home? And how can bars adapt to changed expectations in the ‘new normal’?
Eating alone used to be a sad affair. But thanks to Britons getting more comfortable with their own company and an uptick in solo-dining restaurants and single-serving cooking approaches, dining by yourself is now de rigueur. So how can brands tap into the food and drink ‘aloneness economy’?
As Britons take increasingly shorter lunch breaks and rely more heavily on snacks as a source of sustenance, what are brands doing to satisfy customers’ gastronomic needs and desires? When a crisp sandwich just won’t cut it, people are opting to munch on mini-meals to get them through the day.