Are Indians ‘vocal for local’?
21 Oct 2020
Are Indians ‘vocal for local’?

Since he was elected as Indian PM, Narendra Modi has championed a home-grown economy that relies on domestic manufacturing and brands. But are citizens interested in buying local? How do personal aspirations, quality concerns, and budgets impact Indians’ shopping habits?

Varsha Bansal

Varsha Bansal is a freelance journalist based in Bangalore writing on consumer internet and the new economy for local and international media, including Wired.

Santosh Desai

Santosh Desai is a prominent columnist for the Times of India, as well as a brand consultant and author based in the Indian capital, Delhi.

Thomas Blom Hansen

Blom Hansen is an a nthropologist based in the US focusing on political life, ethno-religious identities, violence, and urban life in South Asia. He founded and directed Stanford’s Center for South Asia from 2010 to 2017.

Gouri Sharma

Gouri Sharma is an internationally renowned independent journalist from London living in Berlin writing for international media sites including Al Jazeera English and Deutsche Welle. Amid a career spanning nearly two decades, including five years on the production desk for Al Jazeera's flagship media critique show The Listening Post, Gouri now writes on issues such as race, culture, migration, history, and sexual health and wellness. With each report, she aims to draw out the individual story amid the wider political or historical context; centring the human story is a priority, in particular amplifying the voices of those from marginalised communities whose stories are not as visible.