How does colourism affect women in India?
20 Jul 2020
How does colourism affect women in India?

A bias against darker skin pervades Indian society, impacting the way individuals are perceived by others and their potential for success, all the while harming physical and mental health. So, how can brands that have long been complicit in colourism combat this form of discrimination?

Pragya Agarwal

Pragya Agarwal is a journalist and a behavioural and data scientist. She has held the prestigious Leverhulme Fellowship and obtained her PhD from the University of Nottingham. Her publications are on the reading lists of leading academic courses across the world, and her latest book, Sway: Unravelling Unconscious Bias, was published in April 2020 by Bloomsbury.