Date night?! The science of relationship rituals
9 Oct 2020
Date night?! The science of relationship rituals

For many couples, lockdown has put a strain on their relationship – almost half of Americans say it’s been tricky to keep the spark alive. Canvas8 spoke to Ximena Garcia-Rada, doctoral candidate at Harvard Business School, to learn how relationship rituals can act as powerful commitment tools.

Ximena Garcia-Rada

Ximena Garcia-Rada is a doctoral candidate in Marketing at Harvard Business School. Her research focuses primarily on consumer behavior and well-being in the context of close, personal relationships. For example, she studies the psychological processes underlying how consumers make choices when taking care of their families and sharing experiences with their partners.