Restrictive social distancing measures and an increase in remote working have seen the spaces for sartorial self-expression shift from public to private. In the post-pandemic era, how might people use clothing to define their identities, and what kinds of garments will they come to cherish?
Dawnn Karen is a fashion psychologist who has been featured in The New York Times and Good Morning America. She is also the founder of the Fashion Psychology Institute and the CEO of Fashion Psychology Success.
Seetal Solanki is a creative director, researcher, author, and founder of Ma-tt-er, a relational practice focused on building and bridging kinships between ourselves, materials, the immaterial, and the virtual. In 2018, she published Why Materials Matter: Responsible Design for a Better World.
The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.
Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?
As COVID-19 has forced people to spend more time at home, one of the parts of daily life impacted has been office style. How might Zoom meetings and remote working reshape workwear in the long term? And what role can fashion play in creating a sense of normality post-lockdown?
If no one’s around to see it, does your #OOTD even exist? As millions of work-from-homers on lockdown don athleisure for the umpteenth day in a row, the WFH Fits Instagram account is giving them a chance to see what everyone else is wearing, creating connections around a shared experience.