Why support for key workers must go beyond clapping
3 Sep 2020
Why support for key workers must go beyond clapping

COVID-19 brought the UK’s often forgotten essential workers into the spotlight as they took to the frontlines and kept the country running. Yet while they’ve been hailed as heroes by the public, government, and brands, what can be done to ensure they’re adequately supported post-crisis?

Sean Nolan

Sean Nolan is the co-founder of Tomorrow Comms, the UK’s top enterprise network and security services provider. He is also the founder of Blink, an employee communications app for frontline workers left behind by digital transformation. Since the first major rollout in January 2019, Blink has been deployed in over 100 organisations in 14 countries, with clients including the NHS and the Prison Service.

Deanne Kearney

Deanne Kearney is a dance writer and researcher based in Toronto. She is currently a PhD student in dance studies at York University, where she is looking at popular dance and music within hip hop culture.

Cleopatra Veloutsou

Cleopatra Veloutsou is a professor of brand management at the University of Glasgow’s Adam Smith Business School. Professor Veloutsou's primary research interests are brand management, brand relationships, brand community, brand equity, and brand co-creation.

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.