The concept of car ownership may be losing its luster for some people, but advances in technology are making it more appealing to others. How are brand innovations helping to turn functional vehicles into a ‘third living space’? And how will drivers and passengers be entertained in the future?
The pickup truck is a classic symbol of Americana and despite increasing interest in eco-friendly vehicles, it is still king of the road in the US. With the 2020 Gladiator, based on its iconic Wrangler model, Jeep is hoping to appeal to adventurous drivers for whom a regular car just won’t do.
As COVID-19 forces the closure of car dealerships and potential buyers spend more of their time online, the auto industry is recognising a need to modernise. But are people ready to purchase vehicles as they would clothes or books? And how can car brands deliver high-quality service digitally?
How are people making the most of their journeys to and from work? What are the lingering barriers to widespread electric vehicle adoption? Why is interest in train travel surging? And how can different modes of transport be used to reflect one’s identity?
Mercedes me is connecting drivers to their cars, no matter where they are. With the ability to control various functions by simply speaking and park remotely using an app, it’s easing people into the concept of a fully connected vehicle. Could this shift the market towards a self-driving future?