REPORT
Feb 10, 2020
Super Bowl 2020: the insights behind the ads

Why is optimistic advertising so appealing? How are people defining the ‘American Dream’ for themselves? And could breaking the fourth wall to subvert hard-selling win over new fans? Canvas8 unpicks the behavioral themes present in 11 notable campaigns from the 2020 Super Bowl.

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Scope

A watershed moment for Latinos in the US, pop superstars Jennifer Lopez and Shakira took the stage at Miami’s Hard Rock Stadium in the coveted Super Bowl half-time slot. Featuring J. Balvin and Bad Bunny, their performance stunned both Anglo and Hispanic audiences, giving Latin American music the acclaim and attention it deserves.