Is this really me? The science of impostor syndrome
17 Jan 2020
Is this really me? The science of impostor syndrome

Whether it’s the latest tech or a luxury brand collab, everyone enjoys the ego boost attached to owning something high-end. Or do they? Canvas8 spoke to Dafna Goor to understand the paradox in which people desire to buy luxury items, but experience feelings of inauthenticity when they use them.

Dafna Goor

Dafna Goor is a PhD student at Harvard Business School. Her research focuses on branding, luxury marketing, and authenticity. She is particularly interested in conflicts between status-seeking and self-perception, and examines how brands create and resolve such conflicts.

Lottie Hanwell

Lottie Hanwell is a behavioural analyst at Canvas8. She has a degree in English Literature and Spanish, and spends a lot of time thinking, researching and writing about developments in society and culture. On her weekends, she likes to run, read and make a mess in the kitchen.