A growing awareness of fake news and the proliferation of sponsored posts on social media has seen the trustworthiness and authenticity of online influencers come into question. How are established experts, nano-influencers, and CGI characters rebuilding confidence and digital relevance?
Rani Patel Williams is the business director at The Digital Fairy, a London-based creative studio and consultancy, building brands through creative communication and design.
Sonika Phakey is a digital marketing manager at The Digital Fairy, a London-based creative studio and consultancy, building brands through creative communication and design.
Yaroslav Sinko is the founder of Efoma.io, a studio of creatives, storytellers, and 3D artists creating virtual influencers and brand ambassadors to make an impact, influence, and engage audiences in the digital space.
Nik Speller is the head of campaigns at Influencer and has worked in influencer marketing for six years. He also shares his learnings as a writer and speaker with a particular focus on influencer marketing fraud, advertising regulations, and the science behind influence.
Bella Gladman is a London-based writer and brand consultant. Previously part of the features team at ASOS Magazine, she now is part of the SHOWstudio editorial team and writes for independent fashion and culture titles including Dazed & Confused, Garage, Kinfolk and Wonderland, among others.
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