As Nigeria’s economy fails to meet the needs of its rising youth population, Gen Yers and Zers are looking for ways to thrive in an unstable climate. Ditching traditional paths, many are pursuing their passions in fashion and entertainment and getting politically active to drive change.
Bolstered by the rise of online streaming and a growing youth population, the media and entertainment scene in Nigeria is taking the country – and the rest of the world – by storm. How has the nation’s pop cultural landscape changed and what’s keeping young Nigerians entertained?
With roots in Africa’s largest city, Lagos, Afrobeats musicians are bringing Nigeria’s mainstream pop to a global audience. But artists such as Santi and his alté contemporaries are achieving acclaim for their underground alternatives. So, what does this mean for the Nigerian diaspora?
Boomplay is the music streaming platform of choice for the youngest and fastest-growing continent. Its prioritisation of African artists and leveraging of content producers has allowed it to surpass the likes of Spotify to the top spot, providing a template for local brands taking on global players.
There are over 1.2 billion people across Africa’s 54 countries, but selective media coverage has resulted in their lives being woefully stereotyped. By showcasing photos of ordinary scenes throughout the continent, Instagram-based project Everyday Africa is challenging outdated perceptions.