Ride-sharing schemes might be on the rise, but ownership still trumps usership, with the majority of Britons wanting exclusive access to their own car. But what actually makes people buy a car? Canvas8 sat down with 13 men and women to find out the reasons behind their latest car purchase.
A desire to save money is seeing many Britons buying cars second-hand or through lease agreements, causing new car sales to plummet – new registrations in the UK fell 15.7% year-on-year in March 2018. Canvas8 spoke to 20 drivers about their car ownership and how they'll buy next.
Purchasing any big-ticket item can be an ordeal, but finding a new car can be particularly painful; 80% of British drivers say that buying and selling one is stressful. Care by Volvo hopes to simplify the process by letting people subscribe to and upgrade their motor just as they would a smartphone.
Brexit, ‘dieselgate’ and ride-sharing apps like Uber have all contributed to a slump in new-car sales. However, despite the anti-car pressures, 2.5 million new cars were still sold in the UK last year. So how are people buying them and who are those people?
Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?