The weekly pilgrimage to a stadium may have defined football fandom in the past, but people nowadays have a breadth of ways to engage in the beautiful game. From ‘dark social’ discussions to artsy magazines, passionate support goes far beyond simply spectating.
David Wardale is a journalist with nearly thirty years of experience writing about sport for national newspapers. He is also a writer for the UK's number one fantasy football site and the author of ‘Wasting your Wildcard – The Method & Madness of Fantasy Football’.
Josh Hershman is the managing director at Ten Toes Media, which specialises in connecting football and footballers with brands and running their social media strategies. He was formerly the social media editor at UEFA.com and the social media community manager for Tottenham Hotspur.
Eddy Frankel is an art critic and editor from London. He is TimeOut London's art and culture editor and chief art critic, and the founding editor of OOF, a biannual magazine looking at the intersection of art and football.
Kate Carter is a writer, journalist, presenter, editor, and brand consultant. She covers all lifestyle subjects, with a particular focus on health and fitness, and has written for The Guardian, Observer, Independent, Runner's World, Lonely Planet, and many more. She also presents for the Running Channel and gives regular seminars for Guardian Masterclasses.
From record viewing figures and specifically-designed World Cup kits to high-profile sponsorship deals with the likes of Barclays and Nike, a seismic shift is underway in women’s football. What’s driving this momentum and what are the emerging opportunities around the women’s game?
Between increasing TV coverage and high-profile sponsorships, professional women’s football is on the rise, attracting new viewers and players. Further boosting this inclusive push is Romance FC, a grassroots team and creative collective helping women play and collaborate.
Caricom is a London-based football magazine seeking to explore the intersection between football and black experience. As black, Asian and minority athletes and journalists alike feel unrepresented by the media, grassroots brands such as Caricom are beginning to fill that space.
Never mind England or Brazil, Panini – the Italian, family-run company behind football stickers – is set to profit hugely from this year’s World Cup. In an age of Fortnite and FIFA 2018, Panini is still finding success with both children and adults, offering an analogue way for people to come together.