Panini stickers: a retro release in a digital age
Panini stickers: a retro release in a digital age

Never mind England or Brazil, Panini – the Italian, family-run company behind football stickers – is set to profit hugely from this year’s World Cup. In an age of Fortnite and FIFA 2018, Panini is still finding success with both children and adults, offering an analogue way for people to come together.